CURATORS OF LUXURY SMART HOME SYSTEMS
A note from our Founder and CEO
I co-founded AUDIOVISIONS in 1989, during the infancy of the residential systems installation industry, and I am incredibly fortunate to still be leading the company more than 30 years later. AUDIOVISIONS has grown to become the largest luxury technology integration firm in California. With Southern California locations in Orange County, Los Angeles and Palm Desert, and a Northern California location covering the North Bay, San Francisco and Silicon Valley, we are never far away. Our nearly 100 talented and trained employees assure sufficient resources to effectively and efficiently handle your project.
While I am proud of our steady growth, it’s not the size of our company or our growth that drives me. What drives me is building the best possible culture, environment and structure for our talented team to thrive and grow. Why? Because I believe happy, motivated employees generate delighted clients. And that is why we exist in the first place: We believe everyone deserves a better technology experience.
Our Company’s three Core Values and Three Team Player Virtues inform how we hire, strategize, perform and reward. These are not aspirational values that we hope to achieve, or abide by only when convenient; these values form the nucleus of our culture. If you would like to learn more about our Core Values, click the link here.
So, while we have the resources of a large firm, we maintain the culture, personal attention and service of a small boutique. This combination of resources and individualized attention allows us to attend to your every question and need. Our ability to solve problems and generate ideas is facilitated by a team structure and culture that encourages a free flow of ideas from any team member, regardless of title or experience. And, our engineering-centric approach allows us to transform your vision into reality - without compromise. We look forward to serving you!
Our Leadership Team
Mark believes in giving back and helping the industry grow. He has served twice on the CEDIA (Custom Electronic Design and Installation Association) Board of Directors twice and is currently on the Board of Directors of HTSA (Home Technology Specialists of America). He has also served on multiple industry dealer advisory boards, including Sonos, Savant, Sony, Josh.ai and Niles.
Mark began his career at Hewlett Packard as a Sales and Systems Engineer after receiving a Bachelor of Science in Electrical Engineering from University of California, Santa Barbara in 1981.
Mark is an avid competitive cyclist, amateur barista, photographer, technology geek, animal lover, and lifetime SF Giants fan.
Ted founded Taylor Sound Installation in 1986, an Orange County based company, specializing in the design and installation of integrated audio/video systems in custom homes. Taylor Sound quickly established itself as a dominant AV contractor within the custom home community in the late 1980’s and was a Founding Member in the then newly created CEDIA trade organization.
In his personal time, Ted is an avid photographer and travels the world to capture rare and spectacular images of wild animals and landscapes. Ted also enjoys restoring and showing classic cars.
Director of Finance and Human Resources
Ally has earned her Bachelor’s Degree in Business, with a minor in Technology and Innovation Management from the University of Washington, as well as an MBA from Concordia University, Irvine.
Ally lives by her Favorite Quote: “Success is peace of mind in knowing you have done your best” – John Wooden, acclaimed UCLA Basketball Coach.
Director of Sales and Marketing
Since his college days, Kris Peterson (KP) was destined for the AV industry. It all began as a part-time job, while studying architecture and mechanical engineering at Seattle Central College working weekends for a small mom and pop retailer, known then as Magnolia Hi Fi. That turned in to a 30-year run, helping to scale into 400+ of the Best Buy stores under the brands Magnolia Home Theater & Magnolia Design Center.
Market Leader Bay Area
Jeff carried his AV expertise to AUDIOVISIONS, where he now leads the sales team in the Northern California market. For the past 12 years, Jeff’s focus has been in business development, system design and account management for his market.
In his free time, Jeff enjoys being with his family, traveling, cycling, coaching lacrosse, and staying up to date with emerging technologies.
Favorite quote: “Code is where you start, not where you end.” Robert Mitchel, Jeff’s father.
Director of Operations
Lutron Gold Award
Lutron Platinum Award
Lutron Diamond Award
Sonance Top Dealer Award
Sony CIS Diamond Dealer Award
2020 CEDIA Best Integrated Home Award
2020 CEDIA Technolgy Meets Design Award
2020 CEDIA Life Lived Best at Home Award
2017 Savant Pro Advisory Council Award
2016 Savant Pro Advisory Council Award
2016 Savant Chairman's Award
2016 Leon Preferred Dealer Award
2016 Crestron Elite Pro Award
2009 CEDIA Best Showroom Award
2008 Crestron Emerald Award
2006 Best Technical Design Integrated Home Silver Award
2001 AMX Elite Award
2000 CEDIA Best Special Project Award
2000 CEDIA Best Electronic Home Award
1999 CEDIA Electronic Lifestyles, Best Integrated Home System Award
1999 CEDIA Best Home Theatre $75,000-$150,000 Award
1999 ADA South-West Dealer of the Year
1999 CEDIA Electronic Lifestyles, Best Home Theatre Award
1998 CEDIA Dealer of the Year Award
With a focus on engineering, documentation and project management, Mark and Bob had a decidedly different approach to growing the business. Within a year of the company's formation, Hoffenberg recognized the need for industry specific business management software and led the in-house development of AV Wizard, the first business software application designed for and sold to the CEDIA market. The application gained 70 percent market share within two years of introduction. Two of the early adopters of AV Wizard ultimately became instrumental in AUDIOVISIONS growth. The first was Ted Taylor of Taylor Sound.
Taylor Sound was an early competitor of AUDIOVISIONS, and also an AV Wizard user. AUDIOVISIONS acquired Taylor Sound in 1994, and Ted became VP of Sales. As the company evolved its business methodologies, the software evolved with it, and AUDIOVISIONS quickly became one of the preeminent companies within the CEDIA channel.
Helping fuel that growth was a series of contracts with Virgin to design and install audio/video and control systems in their Megastores throughout North America. AUDIOVISIONS designed the first commercially viable CD listening station for the Virgin Megastore projects. Over the course of a decade, AUDIOVISIONS completed 26 Virgin Megastore installations and manufactured and installed more than 5,000 CD listening stations. With rigorous engineering and documentation, proper project management practices, and a talented staff, AUDIOVISIONS became known for its ability to deliver large scale, high performance systems, on time and on budget.
In 1997 Terence Murray joined the company as VP of Strategic Development. Terence had used AUDIOVISIONS software successfully at two previous companies and understood the value proposition. Terence founded our Northern California Operations in 1998. Terence also helped establish a “best practices” initiative with a number of leading integrators to define and implement common operating standards. These methodologies and business intelligences were subsequently integrated into the Company’s 2nd generation Enterprise software called ProIntegrator “Pi”, with a vision to help grow and improve the highly fragmented and underserved installed systems market.
After forming a business plan around the "best practices" initiative, Hoffenberg caught the attention of Best Buy. In November of 2005, AUDIOVISIONS was acquired by Best Buy. For the subsequent 9 years following the acquisition, Mr. Hoffenberg remained President of AUDIOVISIONS while also serving as Vice President, Services for Best Buy. Under the Best Buy umbrella, AUDIOVISIONS remained a boutique, client centered, technology integration company serving the high end of the market, while contributing valuable insight and innovation to the services arm of Best Buy.
In February of 2014, the AUDIOVISIONS executive team re-acquired the AUDIOVISIONS business unit from Best Buy. With this move, AUDIOVISIONS is uniquely positioned to best serve its current and future clients in a way that no one else can - AUDIOVISIONS has the passion and fire of an entrepreneurial startup, combined with the powerful experience and knowledge gained being an integral part of a Fortune 100 public company, topped with 25 years in business under the same leadership.
When AUDIOVISIONS was first acquired by Best Buy in 2005, virtually every employee stayed with the company after the acquisition. Nine years later, when AUDIOVISIONS bought the company back from Best Buy, virtually every employee also stayed with the company. AUDIOVISIONS is proud of that continuity, and the employees are their most valuable asset. AUDIOVISIONS’ company culture has always been, and will always be defined by its people, its leadership, its passion, its dedication, and its unwavering commitment to its Brand Promise: Integrating Design and Technology to enhance and simplify its clients’ lives.